If You Merge Facenook Paged Do You Lose Reviews

If y'all're just starting out or if your business is going global, chances are you lot need to merge some of your Facebook pages. And let me tell yous, this is not a trivial task that requires 2 clicks. That's what I was expecting. Instead, this process got me my start grey hairs.

Since I really care well-nigh your sanity, I decided to tell you everything I learned while combining some Facebook pages (and crying).

via GIPHY

Why you lot would need to merge pages on Facebook — the scenarios

You lot probably started your page as a test, and now it needs some tweaks. Peradventure yous didn't plan to expand. There are a lot of situations that crave a Facebook merge. Hither are the most common cases when social media managers need to merge two Facebook pages.

• You lost admin rights to your sometime page, created a new Facebook page, and got back admin rights to the onetime page.

• Y'all concluded up having two personal accounts and ane business page. That'due south against Facebook's Terms & Conditions. So you lot turn i of the personal accounts into a business page and now y'all take two business organisation pages for your business.

• Your brand needs a global Facebook folio that makes local pages more than manageable. For that, curl down 'til you reach the Facebook global folio scenario.

• Somehow, several people created several pages for your concern. Proficient intentions, but no, cheers.

• Y'all need a local page, just it wasn't fix to be local. People tried to check in on your business Facebook folio, simply instead, they created new identify Pages.

• Yous set upwards a wrong name for your business organization Facebook page. You then created a new business page with the correct name. Now the page with the wrong proper noun started growing and you need to merge the ii pages.

Facebook page cosmos is a slippery slope that fortunately has a counter-poisonous substance.

How to merge pages on Facebook?

Facebook's assist center is pretty straightforward when it comes to merging Facebook pages. To make sure everything goes smoothly, you have to:

• Be the admin of both Facebook pages.

• Make sure your pages take the same proper noun and represent the same thing.

• Fix the same address for both pages (if they have physical locations).

What to practise before you combine two Facebook pages

The merging itself seems to be quite easy. The preparations earlier the bodily merger, on the other hand, are a minefield. Commencement preparing with at least 1 calendar week in advance. Information technology'due south never too early on if you lot want everything to run smoothly.

Claiming your pages

I of the first warnings Facebook makes is about the campaigns you're running to the Folio that will be deleted. Brand sure there are no active campaigns that are targeting the page you're near to delete.

If you lot find any "places" pages created for your business organization, make a list with all of them. I advise you search from both mobile and desktop versions of Facebook, as they may reveal different pages. At present that you take the list, add together the number of bank check-ins and likes you have for each page and then claim all the "places" pages y'all accept on the list. You must claim these pages 1 by one .

Merging your pages

After you claim all these pages, start merging them into one single page. These pages accept little to no content, so yous don't have to worry near that. What you need from them are the previous bank check-ins customers made at your location.

At present you have two business organisation pages: the principal business page and the 1 you lot're going to merge. Change the name of the page you're going to merge to the same proper name as the primary page (if possible). To make sure Facebook will approve the merge, the pages should have names as similar as possible. Experts recommend you keep different profile pictures. It will help you tell the pages autonomously during the merge.

The Virtually section

Time to move on to the "about" section. But like the name of the pages, the information should be similar on both pages. Pay attention specially to the website, telephone number, address (if you take 1), and clarification.

Annotation that you will lose all the content from the page you'll merge. If in that location is any data you want to relieve, now's fourth dimension to download it. Don't worry nigh the page you're going to keep. It will remain the same. Likes and check-ins volition near likely encounter a slight growth, merely they won't necessarily double, as some people liked both pages.

Double-check and become ready for the actual merge. Woop Woop!

What to pay attending to while merging two Facebook pages

Surprise surprise, Facebook doesn't like you logging in from different devices, so perform the merge from the same computer they're commonly accessed. Chances to succeed with your merge will increase if you proceed this in mind.

And then, y'all should do these iii steps:

1. Get to facebook.com/pages/merge.

2. Select the 2 Pages yous want to merge and click Continue.

3. Click Request Merge.

Last tweaks later you merge your Facebook pages into i

Checklist time. Earlier yous announce the big news, give your new Folio a refresh. Add a new profile picture show, change the embrace photo, and add all the information about your business in the "nigh department." If you struggled with the "identify" pages, don't forget to set your new page every bit local – to allow check-ins.

Iv steps to make sure you (re)launch with a bang

1. Refresh your media avails. New cover prototype, new contour motion-picture show, and the about detailed "about" you lot can think of.

2. If yous started with some "identify" pages, set your new merged page to local . This mode, you will let check-ins.

3. Get the blue tick . If possible, get your new Facebook folio verified. You will build credibility, and you'll get bumped into the search algorithm.

4. Connect your business relationship to a free social media management tool . Create the content your business concern deserves. Hassle-complimentary.

And speaking of, in Planable, you can hands plan your social media content and so you lot tin start with a cohesive communication from day one. The agenda view will allow you lot to take an overview of your campaigns, and organize them equally you think best.

You lot'll exist able to create a smooth workflow that volition let you and your squad brainstorm, create, review, corroborate, and schedule your posts to go live on Facebook. And Twitter, LinkedIn, and Instagram, since we're talking social media.

Facebook global page — a scenario that doesn't stop at merging pages

Your brand will gain traction in other countries and regions. That'south when you may consider a global Facebook folio would work better. Especially when your newly discovered market speaks a different language. You'll desire to commencement splitting your audiences accordingly.

Ready to get a global marketer? Here's how the merger will get.

How practise global Facebook pages work?

Earlier you start, await at how others exercise information technology. In that location are tons of regional Facebook pages already. I bet there's not a lot of global brands that don't work like that. And for the sake of love brands, I'll become with Coca-Cola throughout the entire case report.

In one case you lot visit the Coca-Cola page, yous'll notice that everything looks normal. A classic Facebook business page. The clandestine is under the three dots towards the top. With Coca-Cola, you can travel wherever you desire past simply selecting the "Switch Region" setting. Mexico, Vietnam, or your favorite neighbor country? They're all regional pages that speak their audience's language.

Hint: every regional page has a unique URL, and in that location'southward also a default URL for each brand.

For Coca-Cola, the default URL is https://world wide web.facebook.com/Coca-Cola/

But if yous access information technology from United mexican states, the URL will switch to https://world wide web.facebook.com/CocaColaMx/

Hola, mamita! Soy yo, tu hija desde Mexico. No idea what I just said. Blame Google Interpret.

The fun function? Information technology notwithstanding looks like I'm a fan of Coca-Cola (which, again, really am), and my Facebook friends all the same similar Coca-Cola, too. ❤️

The same will happen to your regional audiences. Once they visit the default Facebook page, they'll be automatically redirected to their regional page. How cool is that?

When to utilize Facebook global pages

• The products or services are different from one region to another. Even when there are slight differences, it's better to focus on the products, not on the logistics of how to market the products.

• Yous take multiple locations. Shops, restaurants, cinemas, and whatnot. For instance, await at some of the shops KFC has in Western Europe.

• You serve different markets, and you desire to personalize your content.

Coming together one of these scenarios? And then you're ready to motion to the next steps.

Later yous get the green light, go to your default Facebook page and click on Locations to set your new pages.

Here's the electric current structure Facebook uses to recognize you take region-specific pages:

Root page – this is where insights are aggregated for all global pages. The root page is non visible to admins or the public.

Default page – the main page of your global pages structure is the default page. This is where a user will exist redirected if they do not meet any of the criteria an advertiser sets for their marketplace Pages. The default Page likewise acts as the chief username for a page structure (such as www.facebook.com/make). When people navigate to a default page, they'll exist redirected to a market page if they see the criteria.

Market page – you tin have an unlimited number of market place pages, and you tin customize which Page users get redirected to based on their location and language. You can likewise manually edit the targeting for each market folio.

How to create a Market place page

1. Start with your default Facebook page that you probably acquired subsequently you claimed and merged other small Facebook pages created by various users.

2. Create your beginning pages for local markets. Starting time with only ane or two, so you become used to managing them.

3. Go to your default page and click on "Settings" at the top. In the screen that appears, click on the "Global Pages" tab.

4. On that folio, add your new Market pages. Set up the right targeting preferences from the beginning. Countries and languages should be mapped accordingly.

5. Don't forget to salve changes to your new folio.

How to manage a Facebook global folio

Now you have a default page and at to the lowest degree two market pages. You tin can customize them however you want — different profile pictures, dissimilar cover videos, and and then on. The flip side is your social media efforts will grow exponentially. If you lot post something on the default folio, it won't automatically be shared on all other Market pages.

Good affair some cool guys (I happen to piece of work with) built Planable, the social media collaboration tool that covers information technology all. Managing Facebook global pages included.

Here's how Coca-Cola would do it. *wishful thinking*

1. Create the company account

In Planable, a company is a new way to organize your resources (such as workspaces, pages, collaborators, subscriptions). Think of it like the dashboard of your entire social media efforts.

1. Create a workspace for the default folio and each Market folio

If you starting time with ii Market place pages, then you'll have 3 workspaces in full. A workspace is a collaborative place for your Market page social media content. Where you tin can create, review, collaborate, publish posts, and keep anybody in the menstruum. One workspace may be used for i market or different products (sub-brands). If you are Coca-Cola and you lot want to launch both Coca-Cola & Fanta at the aforementioned time, you can't go along all brand assets in the same binder.

1. Content creation and distribution

Once yous gear up everything up, you can start creating content. Each workspace can exist personalized to what your team needs. From labels and fourth dimension zones to team members and levels of approval, the content in each workspace is encompassed, and only specific people have access to it.

However, yous can copy-paste content from one workspace to another. That makes global marketing campaigns and then much easier to exist managed. For example, every regional market place can duplicate the content from the default page, add it to their workspace, and tweak information technology according to their audience. All that happens with two single clicks.

What a journey! Setting up the right Facebook pages is not piece of cake piece of work. If you do it right from the start, your social media will run smoothly. Cohesiveness is harder and harder to achieve, and 1 thing's for sure: you can't manage global brands without a specialized social media content collaboration tool. Fortunately, Planable at present offers a free programme for you to meet how like shooting fish in a barrel it can exist to manage your content globally.

Luciana Nitu

"Digital devotee & information junky. SEO is my religion and Social Media is my playground. Reciprocate is my favorite word for both its pregnant and its sound."

preissthiped.blogspot.com

Source: https://planable.io/blog/merge-facebook-pages/

Share this post